Are you a creative and collaborative social media expert looking for a place to make your great ideas a reality? Glentel, the parent company of innovative wireless communications retailers WIRELESSWAVE, Tbooth wireless, and WIRELESS etc. mobile kiosks at Costco is looking for a Social Media Specialist.
As part of the Digital Marketing team, you will own Glentel's organic social media presence, including all retail brands. You will help build these channels with great ideas and an even greater content strategy, copywriting and crafting posts, reporting on metrics, and building strong relationships with new customers. You will work with cross functional teams, providing guidance and helping develop content to attract new employee candidates and connecting our sales team with new and existing customers.
With a limited presence on social media and ambition to expand and better utilize our channels, this is your opportunity to bring your ideas to life.
Responsibilities
- Create and execute an organic social media content strategy for WIRELESSWAVE, Tbooth wireless and WIRELESS etc. that grows our audience, increases engagement, and drives clicks & conversions
- Create and maintain a social content calendar with effective content planning and customer engagement KPIs
- Develop and execute a strategy that utilizes our salespeople's social networks to create leads
- Collaborate with cross-functional teams to create buzz around new products, retail launches and employment opportunities
- Assist HR with projects involving employee advocacy, employer branding, and thought leadership through social
- Monitor social listening tools and market trends for relevant insights
- Develop opportunities to engage with new customers on social
- Keep up to date on relevant industry trends and adapt strategy as needed
Why work for us
- We provide competitive compensation, generous extended health benefits, annual bonus, and RRSP company match program
- We offer career advancement opportunities and challenge our employees to excel in their roles
- We believe in teamwork and are committed to creating a high-performing team that will help Glentel provide superior service to our customers
- We care about the environment!
- Through Glentel's trade-in program and electronics recycling efforts almost 70,000 devices have been diverted from the landfill in the last 2 years alone
- Paper used at our locations is certified by the Sustainable Forestry Initiative
- All imaging products are picked up for recycling from all locations and kept out of landfills
- Glentel is a proud supporter of children's hospitals through Canada's Children's Hospital Foundations with over $3 million raised since 2017
Qualifications
- 3+ years of relevant experience at a retail brand
- Adept at all major social media platforms - Facebook, Instagram, TikTok, Snapchat, YouTube, WeChat, Reddit etc.
- Experience with social listening tools and benchmarking
- Experience with retail promotion marketing
- Demonstrated success in designing, executing and measuring social media effectiveness
- Independent, and self-motivated
- Creative thinker with proven ability at developing engaging content
- Exceptional copywriting
- Excellent attention to detail
- Strategic mindset with a focus on real world KPIs
- Strong time management and communication skills
- Passion for mobility
- Curious and always up to date on the latest news and popular trends - especially in the mobile space
- Telecom industry is an asset
- French language fluency is an asset